Crimson Club Athletic Fund Kicks Off U Be Counted Campaign
Salt Lake City March 18, 2015 – The Crimson Club Athletic Fund kicked off its second‐annual U Be Counted campaign today. The membership drive will run through May.
“The Crimson Club Athletic Fund is optimistic about our second annual U Be Counted campaign,” said Ann Argust, Associate Athletics Director External Relations. “Last year we created buzz within the community and we are hoping to continue doing that while pushing our message that every dollar helps in supporting Utah Athletics.” Argust added that the CCAF hopes to add 500 new members in the U Be Counted Campaign. The campaign will include a social media plan, radio ads, email blasts, videos, a splash page on Utah athletics’ official website, www.utahutes.com, and online media ads.